Akinlolu Ademola Akinwunmi, APCON Chairman
S the print media endangered? Will it go the way of the dinosaurs species of animals that had once existed in the distant past, but whose traces can no longer be found today? What is the place of the new media in today’s advertising in Nigeria? Will the internet, the social media platforms such as Youtube, Facebook and Twitter, sound the death knell of the traditional media, and by extension the print media?
These and others were part of the topical issues/posers raised by experts in the nation’s marketing communication industry at the Lagos Advertising and Ideas Festival (LAIF), organised by the Advertising Agencies’ Association of Nigeria, (AAAN), held in Lagos, last weekend
Read More:http://www.tribune.com.ng/index.php/brands-a-marketing/12094-media-debt-issue-ll-persist-until-cerebral-consult-md
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