Employing ladies to meet target is not marketing – NIMN Registrar

Deji Olokesusi

any employers adopt different approaches to keep business going. But the strategy of hiring female workers by banks and giving them target is something the National Institute of Marketing of Nigeria frowns at. The NIMN Registrar, Mr. Deji Olokesusi, speaks to LAYI ADELOYE on this and other issues concerning the institute and marketing in general
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