A trailblazing Kenyan call center is taking on India and the Philippines, trying to persuade international businesses to outsource their customer service to Nairobi.
When Nicholas Nesbitt started his outsourcing business in 2005, people found it hard to take the idea of an African call center seriously.
"When I first pitched Kenya, some people literally laughed in my face," Nesbitt, CEO of the Nairobi-based KenCall outsourcing call center, told CNN.
Read More:http://edition.cnn.com/2010/WORLD/africa/11/05/kenya.call.center/index.html
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